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Beauty Industry

Nail Care Company Expands with Walmart

The brand adds new point of sales displays featuring singer Fergie.

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By: Jamie Matusow

Editor-in-Chief

Later this month, wet n wild expands into an additional 500 Walmart stores. Each new Walmart location will feature a two-foot fixture highlighting wet n wild nail care products. These new fixtures will also be the debut of brand ambassador and entertainer Fergie, marking her first appearance in-store as the face of the brand. The additional locations will be added to wet n wild’s store locator online.

“We are so pleased with this Walmart expansion. Their support is a crucial element of our retail business and we look forward to furthering our partnership. With their expertise in guiding beauty brands combined with our sustained success, we’re confident we’ll both continue to grow,” says VP Marketing Brian Talbot.


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